Last updated: October 28, 2026
This Privacy Policy explains what information Rose Talbert Paint Company (“Rose Talbert,” “we,” “us” or “our”) collects through rosetalbertpaint.com (the “Website”), how we use and share it, and the choices you have. Our Terms and Conditions also apply.
1. Information we collect
Information you give us. When you fill out a form on the Website, call us, write to us or visit one of our stores, we collect what you provide:
- Contact form (Contact page): your first and last name, company, email address, phone number and comments.
- Toll manufacturing inquiry form (Toll Manufacturing page): your first and last name, company, email address, phone number and comments.
- Email and phone. If you email or call us, we receive your email address or phone number and what you tell us.
Information collected automatically. When you visit the Website, our servers and the third-party tools listed below may collect your IP address, browser and device type, the pages you visit, the time and date of your visit, the page that referred you, and similar usage information, using cookies, pixels and similar technologies.
2. How we use your information
- To respond to your questions and quote requests, and to prepare quotes.
- To provide our products and services, including toll manufacturing, and to keep customer and order records.
- To understand how the Website is used and to improve it.
- To show our ads to existing and prospective customers, and to measure and improve our advertising (see section 4).
- To protect the Website from spam, fraud and abuse.
- To comply with the law and enforce our agreements.
3. Third-party services we use
The Website uses the following services, which may collect information about your visit under their own privacy policies:
- Zoho CRM, which receives and stores the information you submit through our contact and toll manufacturing forms. Zoho’s form analytics may record how visitors interact with those forms.
- Google reCAPTCHA, to protect our forms from spam. Its use is subject to Google’s Privacy Policy and Terms of Service.
- Google Tag Manager and Google Analytics, to measure Website traffic.
- Google Maps, to show our store locations.
- Google Fonts, to display text.
- Instagram, to display posts from our Instagram account. Images are loaded from Instagram’s servers.
- Chameleon Power, which provides the Rose Talbert Digital Fandeck color tool.
- Advertising services, Google Ads and Meta, for remarketing and to measure ad results. See section 4.
4. Remarketing and interest-based advertising
We use remarketing services, including Google Ads and Meta (Facebook and Instagram), to show our ads to people who have visited the Website when they later use other websites and apps, and to measure whether our ads lead to inquiries. These services use cookies, pixels and similar technologies to recognize your browser or device, and they collect information such as the pages you visited and when.
Customer lists. We may also upload contact information of customers and people who have contacted us, such as email addresses and phone numbers, to advertising platforms such as Google (Customer Match) and Meta (Custom Audiences). The information is hashed (converted into a coded form) before it is matched, and the platforms use it only to match it to their users, show those people our ads or exclude them from our ads, and, on some platforms, to find people with similar interests. Under the platforms’ terms, they may not use it for other advertisers. To ask us to leave your information out of these uploads, contact us using the details in section 12. We do not sell your contact information.
You can opt out of personalized advertising through Google Ad Settings, Meta ad preferences, the Digital Advertising Alliance and the Network Advertising Initiative. You can also block or delete cookies in your browser settings. Opting out does not stop you from seeing ads, but they will not be based on your visits to the Website.
5. How we share information
We do not sell your contact information. We share it only:
- With service providers that help us run our business and the Website, such as Zoho, our website host and our email providers. They may use it only to provide services to us.
- With advertising platforms such as Google and Meta, in hashed form, to show our ads to the right people, as described in section 4.
- With suppliers or partners, when needed to quote or complete an order or project you asked us about.
- If required by law, court order or a government request, or to protect our rights, property or safety, or that of others.
- As part of a merger, sale or reorganization of our business, in which case this Privacy Policy will continue to apply to your information.
- With your consent.
6. Cookies and your choices
You can set your browser to refuse or delete cookies. Some parts of the Website, such as form spam protection, may not work properly without them. You can opt out of Google Analytics with Google’s browser add-on.
7. How long we keep information
We keep personal information for as long as we need it for the purposes above, including to provide products and services, keep business and tax records, and resolve disputes.
8. Your rights
You can ask us to access, correct or delete the personal information we hold about you, to stop sending you marketing emails, or to leave your information out of the customer lists we upload to advertising platforms, by contacting us using the details below. We will respond within a reasonable time and may need to verify your identity. We may keep some information when the law requires it or when we need it for an existing customer relationship.
9. Security
We use reasonable measures to protect your information, but no website, internet transmission or storage system is completely secure.
10. Children
The Website is not directed to children under 13, and we do not knowingly collect personal information from them. If you believe a child has given us personal information, contact us and we will delete it.
11. Changes to this policy
We may update this Privacy Policy. When we do, we will change the “Last updated” date above.
12. Contact us
Rose Talbert Paint Company
901 Frink Street
Cayce-West Columbia, SC 29171
Phone: (803) 796-0324
Email: info@rosetalbertpaint.com
